One of TIME’s
25 Best Inventions

We didn’t just reshape a traditional pump to make it look modern. We reinvented the way a breast pump could function from the inside-out – an innovation that revolutionized the category and earned a spot on TIME’s Best Inventions list. But we didn’t stop there – we continue to redefine what a breast pump can do. Our generation 3 model yields 20% more milk for moms*.

Pumping, Reimagined

Other pumps use a ‘tug and release’ action to create suction. But this isn’t how breastfeeding actually works. Our proprietary, patented technology creates continuous suction similar to a baby’s latch, making Willow the only pump that can promise true, spill-proof mobility for pumping moms.

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